Advertising.
Copywriting, ads creatives, landing pages are all important criteria in the online world. However, the end results or the return of ads spent (ROAS) is the most important factor for me. No matter what strategies we implement, numbers will prove them all.
1. MyXzem
MyXzem is an online English learning platform. They published 2 English reference books and sell them online. I have helped them to create multiple ads creatives, copywriting and also helping them to manage customer service. With an AOV of RM36.00, we managed to hit more than 10k in sales per month.
2. TDI Academy
TDI Academy is an academy which provides courses related to trading. I joined the startup company as the head of marketing department. I was fully in charge of all marketing, such as copywriting, design, video production, landing page, website design, lead magnet and so on. Great news is we managed to reach from 0 to RM100k in monthly revenue within 6 months, maintaining a ROAS of at least 5.
3. Genz Media Production
Genz Media Production is a company that sells Canva course online. Combining all of my previous experience, we achieved one of the greatest results of all time when we launched the ads campaign for the first time. With an extremely low cost per lead of RM2.50, we managed to gain a ROAS up to 7.